COUNTRY STYLE BEGINS CONTEST
By Adnews Staff
Country Style Food Services Inc. of Richmond Hill, ON begins a contest today called "Turn up a Winner. Every Coffee Wins." All hot beverages, including coffee, tea, hot chocolate and cappuccino, served in participating Country Style locations during the promotion will come in cups bearing an instant-win area. Roughly $25,000,000 in prizes are available, including a Hyundai Santa Fe, ten trips to the Great Bay Beach Resort in St. Maarten and 1.5 million Country Style food prizes. Country Style operates 150 franchised and corporate locations in Canada. The promotion will run as long as cup supplies last. Also, the company has begun a new advertising campaign to increase consumer awareness of the "fresh ground taste and superb quality" of Country Style's coffee. The radio and billboard advertising makes use of a new tagline: "Love at first sip. Freshly ground, every time."