TSN AND WWF READY WRESTLEMANIA CONTEST
By Adnews Staff
TSN and World Wrestling Federation Entertainment have teamed up for a contest called "The One and Only". The contest will run from Feb. 25 to March 8 on TSN's "Off the Record". Prizes include four trips for two to Toronto to attend Wrestlemania X8 on March 17. A 30-second promotional spot running on TSN directs viewers to watch "Off the Record" for a daily keyword. Viewers then visit <http://www.tsn.ca/otr> to match the keyword with the correct date to enter the contest. A radio traffic sponsorship on Toronto radio stations MOJO Radio, Edge 102, Q107 and the Fan 590 and print advertising in The Toronto Star and The Toronto Sun also promotes the contest. The creative was produced in-house by TSN.
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