NIKE CANADA AD CONGRATULATES NASH
By Adnews Staff
Nike Canada of Thornhill, ON, has created a new 30-second television commercial to tie into the addition of Canadian basketball player Steve Nash to the NBA All-Star Team. The ad, created by Cossette Communication-Marketing of Toronto, broke on Feb. 6 during the Portland-Minnesota game on TSN. It presents highlights from Nash's career and some of his most significant basketball moments. "We wanted to celebrate his accomplishments to date and those yet to come," said Sarah Atkins, advertising manager for Nike Canada. The spot will air on Sportsnet, TSN and CTV networks until mid-February. Public relations for Nike Canada are handled by Thornley Fallis Communications of Toronto.
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