SATURN BREAKS CONVERGENCE CAMPAIGN WITH ASTRAL MEDIA
By Adnews Staff
Saturn Canada and its agency Cossette Communication-Marketing of Quebec City are undertaking an advertising and promotion campaign for the automaker's new sport utility vehicle, the VUE. The campaign will run in Quebec across various properties of Montreal-based Astral Media. Outdoor advertising began on Feb. 4. Television advertising will follow on Astral's Canal Z, Canal D, Historia and Series+ specialty stations. Radio advertising on Astral's Radio Energie network and banner advertising on the company's Web sites will also be used. The campaign will be fully underway by the end of the month. The initiative was organized by Astral Media Mix, a service of Astral Media which develops packages for advertisers.
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