BENCHMARK HIRED BY MAPINFO
By Adnews Staff
BenchMark Porter Novelli has been made the Canadian public relations agency of record for MapInfo Corporation of Troy, NY. MapInfo provides what it describes as "location intelligence services." The company's Canadian headquarters are in Toronto. BenchMark won the account in a competition which also included Edelman Public Relations and Strategic/Ampersand. BenchMark will provide strategic counsel and use media relations and speaking opportunities to increase awareness of MapInfo's services in the Canadian market. Previously Canadian public relations were handled by MapInfo's U.S. agency Schwartz Communications of Massachusetts. The account will handled at BenchMark's Toronto office with support as needed from its offices in Montreal, Vancouver and Waterloo, ON.