PJ DDB FORMS ALLIANCE WITH ANGUS REID STRATEGIES
By Adnews Staff
Vancouver-based ad agency Palmer Jarvis DDB has formed a strategic alliance with consulting company Angus Reid Strategies, also of Vancouver. Clients of these firms will be offered the combined services of both companies including market and social opinion research, public affairs and public relations, interactive marketing, branding and design, promotions and event planning, database management, data analysis and creative mass advertising. Angus Reid, president and CEO of Angus Reid Strategies, will also assist PJ DDB in new business development and help interpret DDB Worldwide's Brand Capital study, which polls 20,000 people in 23 countries about their perceptions of 500 brands.
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