PUBLICIS DRIVES AWAY WITH KIA ACCOUNT
By Adnews Staff
Kia Canada Inc. of Mississauga has hired Publicis as its new ad agency. Previously Kia's agency was Toronto-based Griffin Bacal Volny, which had worked for the automaker since its arrival in Canada in 1999. Fourteen potential agencies were narrowed to six, said Shauna Barker, assistant advertising manager at Kia Canada. Palmer Jarvis DDB, FCB and two unidentified agencies also participated in the review. Griffin Bacal Volny withdrew from the review last week.
« Back Next »
Comments
blog comments powered by Disqus