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E*TRADE TO AIR THIRD MONKEY AD DURING SUPER BOWL

By Adnews Staff

E*Trade Group Inc. of Palo Alto, CA will debut a new "monkey" ad during Sunday's Super Bowl game. The online personal finance services company ran its first such advertising two years ago. The new ad was created by Goodby, Silverstein & Partners. Also, E*Trade will again be the sponsor of the game's halftime show.

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