THRIFTY AND INTUIT HOLD JOINT PROMOTION
By Adnews Staff
Thrifty Canada has teamed up with Edmonton-based Intuit Canada for a promotion beginning Feb. 1 and running until March 31. Customers will receive a CD-ROM copy of Intuit's QuickTax Deluxe tax preparation software with a car rental of two days or longer. Thrifty has 140 locations in Canada. Online banner ads, created by Bernstein-Rein of Kansas City will support the promotion. Thrifty will also send postcards to corporate clients and place an insert in Travel Week magazine to promote the offer. The printed materials were created by Mixed Nuts of Woodbridge, ON.
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