ÉPOXY WINS LIGHTWORKS ACCOUNT
By Adnews Staff
Montreal-based Lightworks Inc. has hired Époxy Communications, also of Montreal, to re-launch its line of post production products. Lightworks develops and markets digital nonlinear editing systems. Époxy will "revamp" the line's brand image including the logo, graphics, corporate stationery and other related materials. The agency will also create a new interim Web site and will be responsible for updating the site with the future brand identity. Lighthouse chose Époxy based on similar work it had done for clients Avid Technologies and Softimage. Lightworks will display the editing system line at the NAB 2002 trade show in the spring.
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