NFL CANADA TOSSES ACCOUNT TO PUBLICIS
By Adnews Staff
NFL Canada has made Publicis Canada its integrated communications agency. Publicis will develop corporate partnerships and supervise all French communications related to NFL Canada. The agency will also oversee public relations and the management of activities and events in Quebec. Publicis Dialog will develop a customer relationship management program targeting Canadian football fans, while Publicis Optimedia will handle media research activities. In Canada, the NFL also makes use of Stellick Marketing Communications, Second Dimension, Mosaic, PlanitTravel and Charlton Research.
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