EVERYTHING ALRIGHT IN SIGNATURE VACATIONS CAMPAIGN
By Adnews Staff
Toronto-based tour company Signature Vacations has begun a new advertising campaign which features the Bob Marley song "Three Little Birds". This is the first time the song has been licensed for commercial use by the Bob Marley Foundation. The campaign, which begins this week, was created by Signature Vacation's agency, The BrainStorm Group of Toronto. Two 60-second radio ads will launch the campaign. They will be followed by a number of 30-second brand and destination ads. Drew Knox, vice-president and chief marketing officer at Signature Vacations, said the campaign was designed to appeal to the consumer's desire for a hassle-free vacation where every detail is looked after. Radio advertising in Toronto and Vancouver will be supported by print advertising in dailies and travel trade publications.