NEW CAMPAIGN HIGHLIGHTS VALUE OF ACCOUNTANTS
By Adnews Staff
Certified Management Accountants of Canada breaks a new $650,000 print advertising campaign on Monday. The national campaign was created by Cooper, Spearing and Stone Advertising of Hamilton, ON and is designed to highlight the value CMAs bring to business. According to the organization, CMAs are set apart from other business professionals by the unique perspective they bring to the marketplace. A series of three ads using the tagline "Profit By Us" will run in business magazines including Report on Business, Canadian Business, Profit, MacLean's, Time, Atlantic Business, Atlantic Progress, Les Affaires, Revue Commerce, PME, BC Business and Business in Vancouver. Each ad presents an image of something that stands out, including a butterfly with its wing spread among others lined up in a row, a double scoop blueberry ice cream cone among single scoop vanilla cones and a knight chess piece among a row of pawns. The CMA is targeting large, medium and small enterprises with this campaign, which will run for six months.