PETRO CANADA HANDS FRENCH ADVERTISING TO COSSETTE
By Adnews Staff
Petro Canada of Mississauga will move its French language advertising account to Cossette Communication on March 1. According to the oil and gas company, the move is intended to reduce costs and streamline the process of creating and delivering advertising materials in Quebec. The account had been be handled by BBDO Montreal for more than 20 years. Cossette also handles Petro-Canada's English electronic media, retail point-of-purchase and collateral material. Petro-Canada also uses TBWAChiatDay for its card services and Petro-Points work.
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