MONSTER.CA SIGNS SPONSORSHIP AGREEMENT WITH CANADIAN OLYMPIC ASSOCIATION
By Adnews Staff
Montreal-based Monster.ca has signed an agreement with the Canadian Olympic Association to become an official sponsor of Canadian Olympic athletes. The deal will last until 2004. Monster.ca will develop and host an online career resource section on the COA's Web site (http://www.coa.ca) for Canadian Olympic athletes. The section will contain job listings, resume and interview preparation tools for athletes entering the workforce following their careers as Olympic athletes as well as an employment program for athletes who want to work part-time while in training. The online job site will include the COA logo. It will be promoted in new advertising to run during the upcoming Winter Games. U.S. creative will be adapted for the Canadian market by Vickers & Benson Arnold. Monster.ca will also be mentioned in five-second spots running on CBC promoting Olympic sponsors.