MCDONNELL HAYNES AND DIGITIZED SOLUTIONS FORM PARTNERSHIP
By Adnews Staff
McDonnell Haynes Advertising of Toronto and Digitized Solutions of Kitchener/Waterloo have formed a strategic alliance intended to give their clients access to each other's services. McDonnell Haynes will provide marketing, creative and business planning capabilities, while Digitized Solutions will provide web-based marketing expertise, web building services and interactive marketing monitoring tools. "McDonnell Haynes is a fit with us both culturally and in terms of our overriding focus on generating results for clients," said Digitized Solutions president Andreas Wiatowski. "Their expertise in strategic planning, new business launches and delivering outstanding creative product is a natural extension of our existing solutions." McDonnell Haynes clients include TD Canada Trust, Corel, The Ontario Secondary School Teachers' Federation, Agfa Canada and Werther's Original.