HIGH ROAD LANDS VOYAGEUR BUSINESS
By Adnews Staff
High Road Communications of Toronto has been selected to create a North American public relations campaign for Voyageur Technical Sales, also of Toronto. Founded two months ago, Voyageur provides distribution and sales services to the semiconductor intellectual property industry. High Road was hired by the firm one month ago to introduce Voyageur to its target market. "High Road's expertise in the semiconductor industry and its strong relationships with U.S. media and our industry analysts were major factors in selecting it as our PR firm," said Voyageur CEO Rob Cook. "Because of its solid chips experience High Road has already begun to position us strongly."
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