NOKIA CANADA HIRES APEX
By Adnews Staff
Toronto-based Apex Public Relations was hired last week by Nokia Canada of Ajax, ON. Nokia's previous PR agency, National Public Relations, resigned the account last month due to a client conflict. Apex came to Nokia's attention through a referral from a contact at Rogers iMedia, an Apex client. Apex was one of six agencies invited to make presentations. "The reason they chose us is that we have both the consumer and the technology background," said Apex president Pat McNamara, citing clients such as Fujifilm Canada. Apex's work will include executive profiling, consumer and technology media relations and some possible event planning.
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