VOLKSWAGEN PROMOTES ROOTS GIVEAWAY
By Adnews Staff
Volkswagen began a promotion on Nov. 19 during which any customer who buys a new car at a participating Canadian dealership will receive a $500 Roots gift certificate. A similar program ran in British Columbia earlier this year. The promotion ends on Dec. 31. It is being supported with a national campaign of print and radio advertising from Vickers & Benson Arnold of Toronto. "This is a little different from the regular car ads you tend to see at this time of year promoting no interest financing," said agency president David Leonard. "Our creative highlights a lifestyle and value that appeals to customers of both Volkswagen and Roots, two brands that complement each other tremendously."
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