ERNEX LAUNCHES LOYALTY DATABASE HOSTING SERVICE
By Adnews Staff
Ernex Marketing Technologies Inc. of Vancouver has flipped the switch on a new service that will provide database hosting services for loyalty programs. The system is currently in use by the Royal Bank of Canada to run its points-earning Visa card program. Ernex is a wholly-owned subsidiary of the Royal Bank. The database system is designed to make loyalty program management easier and more flexible. It offers a suite of software and web-based interfaces which allow operators to perform real-time transactions with a central database. The system provides a browser-based customer service help desk, a browser interface that allows partner firms to redeem customer points for merchandise or services, online rewards-catalog management, reward fulfillment processing and auditing, database synchronization services, and various reporting functions. The system is also designed to be used in conjunction with Ernex's Accelerator system, which allows real-time marketing capabilities to be added to a loyalty card program at the point-of-sale. The database hosting service is aimed at credit card issuers and large membership organizations in North America.