AFV MULTIMEDIA BECOMES PUREFIRE COMMUNICATIONS
By Adnews Staff
Advance Film & Video (AFV Multimedia) of Toronto has changed its name to Purefire Communications. In August the company was purchased by Tony Patafio, president of Purefire, Gerhard Schwarze, vice-president of design and programming, and Jamie Yeo, vice-president of new media development, when the previous owner, Bruce Keeling, retired. Purefire specializes in the production and delivery of new media content for agencies and organizations. The name change accompanies the introduction of the company's "purecast" service which re-purposes live media including audio, video and slides for distribution on the Internet or CD-ROM. The company will open a Web site at <http//www.purefire.ca> early next month.
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