PANASONIC PROMOTES WEARABLE WIRELESS PC
By Adnews Staff
Panasonic Canada of Mississauga is promoting its new wearable wireless personal computer with prints ads, mobile billboards and an insert in trade publications. The creative depicts a Panasonic wireless PC hanging on a clothes line. The copy reads "Introducing The Wearable Wireless PC." Full-page, colour print ads are running in trade publications including Electrical Business and IT for Industry. An insert focusing on the product is also being distributed in trade publications. A mobile billboard campaign in the Toronto area will run from Oct. 27 to Nov. 7 to coincide with two events at the city's convention centre during that time period. Advertising for Panasonic's wearable wireless PC is done by Axmith McIntyre Wicht of Toronto.