FAIRMONT GIVES WASSERMAN MORE WORK
By Adnews Staff
Fairmont Hotels & Resorts has appointed Wasserman & Partners of Vancouver the agency of record for four of its five properties in British Columbia. Wasserman will handle all advertising and marketing for The Fairmont Hotel Vancouver, The Fairmont Vancouver Airport, the Fairmont Waterfront in Victoria and the Fairmont Empress in Victoria. Wasserman won the business over five additional agencies including Karo of Calgary, which previously handled the Fairmont Hotel Vancouver, Timm Williams of Vancouver, which previously handled the Fairmont Waterfront, and WKL Communications of Victoria, which previously handled the Fairmont Empress. Wasserman has handled advertising for the Fairmont Vancouver Airport since it opened in 1999. A fifth Fairmont property in British Columbia, the Fairmont Chateau Whistler, was not included in the review. Advertising for that property will continue to be handled by Timm Williams.