GLOBE AND MAIL OFFERS DIGITAL DELIVERY
By Adnews Staff
The Globe and Mail has teamed up with NewsStand Inc. of Austin, TX to offer its subscribers a digital version of the national newspaper. NewsStand is a publishing technology firm. The Globe and Mail's digital version will be an exact replica of the print edition, including ads, photographs and full articles. It will offer a keyword search function and a zoom feature that will resize images and articles for easy viewing. The initial subscription rate for the digital version will be the same as the newspaper's printed version, $22.95 a month. However, said Phillip Crawley, publisher and CEO of the paper, different rates will be offered to certain groups. Snowbirds who spend the winter in the U.S., who often cancel delivery of the newspaper while they are gone, and Canadians working or living overseas are two such groups. The Canadian Audit Bureau of Circulations will count digital copies of the newspaper as paid circulation. The Globe and Mail is the first Canadian publication to use NewsStand's service. It joins The New York Times, The Harvard Business Review, The International Herald Tribune, The Scotsman, The International Express, The Australian, The Sunday Times of South Africa and The Press of New Zealand. The digital delivery option is being promoted in the print edition of the newspaper and online at the <http://www.globeandmail.com> Web site. Public relations for The Globe and Mail are handled by Environics Communications.