TROPICANA SPONSORS MONSTERS, INC. CONTEST
By Adnews Staff
Tropicana Canada of Mississauga is holding a contest called the "Tropicana Screaming Juice Monster" to coincide with the Nov. 2 release of the Walt Disney Pictures and Pixar Animation Studios film "Monsters, Inc." From Oct. 31 to Dec. 3, parents can enter by submitting a picture of their child screaming with a specially marked "Monsters, Inc." Tropicana carton. Twenty winners will receive a Tropicana Toy box of toys from the movie. Also, specially marked cartons of Tropicana will carry points which collectors can redeem for toys. Points are available on Tropicana Pure Premium and Tropicana Tropics cartons. Tropicana is supporting the on-package promotion with in-store materials, television advertising and public relations. Tropicana's promotional agency, Otis Sauter Léger and Partners, created the in-store materials and packaging for the cartons. Television advertising, which consists of a 20-second brand spot with a 10-second "Monsters, Inc." tag, was done by FCB Canada. Public relations for Tropicana are handled by Strategic Objectives of Toronto.