HIGH ROAD TO PROMOTE OTTAWA IN SILICON VALLEY
By Adnews Staff
The Ottawa Economic Development division of the Ottawa Centre for Research and Innovation has hired High Road Communications to promote Ottawa in California's Silicon Valley. The Economic Development division's function is to promote Ottawa and attract investment, companies and human resources to the region. High Road's Ottawa and San Francisco offices will handle on the account. The OCRI brought the business to the agency. High Road will conduct a media relations program for the next six months to promote Ottawa's semiconductor and photonics clusters to news outlets in Silicon Valley. High Road has also entered into what is described as a platinum partnership with Ottawa Economic Development's "Maintain the Momentum" program. The agency will donate its services on a pro bono basis to promote Ottawa as a global technology centre.