BUZZ WINS HARD ROCK CAFE ACCOUNT
By Adnews Staff
Hard Rock Cafe International has hired Toronto-based Buzz Marketing & Public Relations to promote its newly renovated location at Yonge and Dundas Streets in Toronto. The re-designed cafe will open Nov. 26. It will be double its previous size. The ground floor will operate as a Hard Rock Cafe while the second floor will be a new nightclub called 279. Buzz will handle public relations for the November launch, a fundraising event in December and a party for 800 guests in January. The agency won the business through a client referral. This Toronto location was the first Hard Rock Cafe to open in North America and the second worldwide. There are presently about 100 Hard Rock Cafes in 40 countries. Hard Rock Cafe International is a subsidiary of The Rank Group Plc of London.