LISTERINE POCKETPAKS BEGIN FRESH BREATH PATROL
By Adnews Staff
Pfizer Warner-Lambert Consumer Healthcare will be on patrol at the "Everything To Do With Sex Show" taking place this weekend at Exhibition Place in Toronto. During the four-day event, a Listerine PocketPaks Fresh Breath Patrol will distribute samples of Listerine's Cool Mint flavoured PocketPaks. The oral breath strip is a thin transparent film that dissolves on the tongue, killing odor-causing bacteria. The Fresh Breath Patrol will wear skintight body suits and metallic glitter. The "Everything To Do With Sex Show" runs from October 25 to 28. "It's no big surprise that bad breath can put a damper on romance. That's why the Sex Show is a great sampling environment for PocketPaks. It's a social event that links well with our brand positioning," said Rita Matias, associate brand manger for Listerine PocketPaks. Public relations for Listerine are handled by Environics Communications of Toronto.