BCP TRIES NEW TRADITION
By Adnews Staff
Hard times have brought a new twist to Christmas traditions this year. Instead of sending out traditional Christmas cards to clients this year, BCP's Montreal and Toronto offices are donating the $3,000 saved on production of those cards to people who need it. BCP employees are personally delivering baskets to different charities on Thursday. Another ad agency, TBWA Chiat/Day, is making donations in the names of corporate Christmas card recipients to a program to shelter street people from the cold in Toronto. Instead of sending gifts, Rodney Spencer Graphics in Toronto is making donations in the names of clients to a couple of charities.
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