UNILEVER PROMOTES SLIMFAST MEAL ON THE GO BARS
By Adnews Staff
Toronto-based Unilever Canada has added a new product called Meal on the Go bars to its Slimfast line of shakes and meals. A print ad from Grey Worldwide Toronto is promoting the introduction of the bars. The ad appears in the October and November issues of Canadian fashion and women's magazines such as Flare, Elle, Chatelaine, 7 Jours, and Coup de Pouce. The creative depicts a woman's lips with the word "knife" on the upper lip and the word "fork" on the bottom lip. The copy reads "Balanced nutrition as part of a healthy lifestyle." "The ad was simply meant to show that you could enjoy a Slimfast meal replacement without sitting down and having a 'knife and fork' meal," said Marc Stoiber, executive creative director at Grey Worldwide.