DOCTORS WITHOUT BORDERS PUT REFUGEE CAMP IN CITY
By Adnews Staff
Médicins Sans Frontières (Doctors Without Borders) is promoting a travelling exhibit called "A Refugee Camp in the City" with a transit campaign from Toronto's Ranscombe & Co. Médicins Sans Frontières is a non-profit organization that provides assistance to populations in danger. The purpose of the exhibit is to create a more supportive attitude towards refugees and to increase awareness of the work done by the group. Three executions are included in the campaign. Each shows a refugee juxtaposed with copy such as "Has anybody seen my Mercedes?", "He made friends at camp. But they're all dead now," and "Dream: photographer, Reality: poster boy." The exhibit will stop in five Canadian cities: Halifax, Montreal, Ottawa, Vancouver and Toronto. Transit advertising is being supported with an insert in The Globe and Mail, La Presse, Vancouver Sun, Ottawa Citizen, Halifax Chronicle Herald and Le Droit and with full-page black and white advertisements in city magazines such as The Coast, Voir and Now. Ranscombe & Co. works for MSF on a partial pro bono basis.