HARROD & MIRLIN/FCB CHANGES NAME
By Adnews Staff
Harrod & Mirlin/FCB is now known as FCB Toronto. The name change occured on October 1. "Over the last three years, we have grown our capabilities locally with a number of acquisitions and changes within the agency," said Peter Shier, president of the agency. "Now that that's complete, we are looking to capitalize more fully on the capabilities of our international network. This change brings us inline with FCB naming standards being used throughout the world, and helps bring more international consistency to the FCB brand."
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