RE/MAX NAMES YIELD INTEGRATED CREATIVE AOR
By Adnews Staff
Re/Max Promotions Inc. of Mississauga has named Toronto's Yield Integrated Communications & Advertising its creative agency of record for Ontario and Atlantic Canada. The assignment is thanks to the spring/summer campaign the agency created for the real estate brokerage. The campaign's theme was "You Want Us On Your Side." A series of 30-second radio spots and outdoor billboards presented situations which illustrated the benefits of having a Re/Max agency represent a client's interests in a real estate deal. One execution displayed an igloo and the copy "We'd negotiate heated floors." Another consisted of Aladdin's lamp and the copy "We'd negotiate an escape clause." The outdoor campaign will resume this fall with new creative. Yield will also develop an integrated strategic marketing initiative for Re/Max's for 2002.