SIRIT HIRES HIGH ROAD AND FLEISHMAN-HILLARD
By Adnews Staff
Sirit Technologies has appointed High Road Communications and Fleishman-Hillard Canada its North American agencies of record. Sirit is a wireless technology company based in Markham, ON. It develops a range of radio frequency identification products. High Road and Fleishman-Hillard will together provide Sirit with public relations and investor relations services. High Road was acquired by Fleishman-Hillard in January 2000. Although the two agencies continue to operate independently, Mia Wedgbury, senior partner at High Road, said High Road often teams up with Fleishman-Hillard to offer clients services that High Road does not provide, such as investor relations.
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