GOWLINGS GIVES QUEBEC PR ACCOUNT TO GPC
By Adnews Staff
Law firm Gowling Lafleur Henderson LLP has named GPC International its first public relations agency of record in Quebec. Gowlings entered the Quebec market when its merged with Montreal-based Lafleur Brown in July 2000. GPC's assignment is to strategically position and increase awareness of Gowlings among business audiences in the province. GPC was one of three agencies that had been shortlisted for the account. Previously public relations were handled by a number of agencies on a project basis. Gowlings, which this month merged with Toronto-based Smith Lyons, also uses Media Profile of Toronto for public relations.
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