ADP CANADA HIRES BRAINSTORM
By Adnews Staff
Toronto-based ADP Canada has hired The BrainStorm Group, also of Toronto, to handle its integrated communications and advertising. ADP Canada provides payroll services, human resource management systems and tax filing and reporting services. It is a wholly owned subsidiary of ADP Inc. of Roseland, NJ. The BrainStorm Group won the account over two addition agencies including the incumbent OK&D Marketing Communications of Burlington, ON. Ole Pedersen, vice-president of sales and marketing for ADP Canada, said the growing trend toward outsourcing functions such as payroll and human resource management has created significant opportunities for growth. The BrainStorm Group's first project will be a fall campaign beginning next month to promote ADP's services to the business community.