TORONTO.COM GIVES AWAY AD POSTERS
By Adnews Staff
Toronto.com is giving away copies of its "Harley" advertisement in return for a minimum $10 donation to the Toronto Humane Society. The ad was part of the Web site's recent advertising campaign created by Round Table Advertising to promote the new look of Toronto.com. The poster depicts an American bulldog named Harley. The headline reads "How do you make Toronto better?" "The poster tie-in with the Toronto Humane Society was a natural," said Kelly Hawken, marketing manager for Toronto.com. "Harley was from the Toronto Humane Society and they are in real need right now."
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