YAHOO BREAKS ON-CAMPUS CAMPAIGN
By Adnews Staff
Toronto-based Yahoo Canada is looking to attract university and college students to its network through a new on-campus marketing effort. A series of mock bulletin board posters and classified ads began running this week promoting several of Yahoo's services including Yahoo Canada Auctions, Yahoo Canada Chat and Yahoo Canada Music. The posters and ads bear headlines such as "Stuff for Sale," "Looking for a Friend" and "Do You Want to Rock?" The posters also have tear-off tabs with the Yahoo Canada URL (http://www.yahoo.ca) printed on them. The campaign is running on university and college campuses in Halifax, Montreal, Ottawa, Toronto, Hamilton, Waterloo, Calgary and Vancouver.
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