BELL GLOBEMEDIA SELLS TWO INTEGRATED MARKETING PACKAGES
By Adnews Staff
Toronto-based Bell Globemedia will carry two new integrated marketing campaigns across its television, print and online platforms this fall. The first, for CIBC, will be seen on the Globeandmail.com Web Centre as well as in The Globe and Mail and on CTV, TSN, CTV Newsnet and ROBTv. Advertising for CIBC is done by Publicis. Media is handled by Optimedia Canada. A second campaign for Diamond Trading Company, the rough diamond sales and marketing division of De Beers, will begin on November 26. That four-week campaign will be seen in The Globe and Mail, on CTV, TSN, ROBTv and CTV Newsnet as well as online at Tsn.ca, Ctv.ca and Sympatico-Lycos. The ads will aim to build consumer awareness and drive retail sales during the holiday season. Media for Diamond Trading is handled by MindShare Canada.