FAN 590 BREAKS FALL PROMOTION
By Adnews Staff
Art & Soul Design has created a new fall campaign for Toronto sports radio station the FAN 590. Four ten-second television spots running on TSN focus on the personalities of several of the station's on-air hosts. Morning hosts Pat Marsden and Don Landry appear in "Unsportsmanlike Conduct," new prime time host Damien Cox appears with Bob McCown in "100 Opinions per Hour," Gord Stellick appears in "One Man Advantage" and Mike Hogan appears in "Bull." Television advertising is being accompanied by billboards beside the Air Canada Centre and Skydome in Toronto and with print ads in the sports sections of The Toronto Sun and The Globe and Mail newspapers. All the ads use the tagline "Everybody's got an opinion." The campaign will run for eight-weeks.