AIR CANADA BUILDS ONLINE TRAVEL SITE
By Adnews Staff
Montreal-based Air Canada is constructing a new online travel site called Destina.ca, due to be completed later this fall. Destina.ca will offer customers "one-stop travel, shopping, reservation and destination information services." Air Canada said the Destina.ca name and the tagline "Your ticket to the world" are intended to reflect the Internet's ability to stimulate interest in exploring far off worlds. The online travel agency is part of the Air Canada Action Plan announced last month. Life Fournel, commercial executive vice-president at Air Canada, will be president and chief executive officer of Destina.ca.
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