FW OMNIMEDIA TAKES CROSS-COUNTRY CAMPUS TOUR
By Adnews Staff
Toronto-based media company FW OmniMedia Corp. will embark on a cross-country tour on September 11 to promote FW's magazine and proprietary email content service. The ten member FW Crew will visit 30 Canadian colleges and universities. Tour sponsors Bacardi, Ford of Canada, Bell Mobility, Sony Playstation and Lycra/Dupont will also hand out prizes and giveaways. An online component at <http://www.myfw.com> will track the tour daily. The tour begins in Fredericton and concludes in Vancouver on September 30. The FW Crew will visit campuses in the day and invite students to a live DJ event that night. A national contest will also be held in which students can win various prizes from sponsors. FW OmniMedia targets the 18- to 34-year-old consumer demographic with FW Magazine, the Myfw.com Web site and FW Direct Email service.