AMC GIVES CANADIAN AGENCY UK EXPANSION JOB
By Adnews Staff
AMC Theatres of Canada has asked its agency of record, Toronto-based Echo Advertising & Marketing, to head up its expansion into the U.K. Echo has worked for AMC in Canada for the past three years and has also handled certain theatre openings for AMC in the U.S. Echo will now handle the opening of a theatre in Manchester, England in mid-November and a second in Birmingham, England early next year. Barry Avrich, Echo's president and chief operating officer, said the agency's Toronto office will handle strategic direction and creative responsibilities, while media placement will be handled by Echo's London office.
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