COUCH POTATOES WATCHING MORE SPORTS
By Adnews Staff
TV sports viewing is increasing, according to U.S.-based BJK&E Media Group. The firm analyzed data from Nielsen Media Research. Over the past 10 years time spent viewing nationally televised sports increased 14%, to 183 hours per year in 1994. Cable sports viewing grew 119% to 79 hours per year, while time spent with broadcast networks declined 13% to 97 hours. NHL and NBA games attract the youngest viewers with over half of their audiences being under the age of 35. Horse racing, golf, bowling and Major League Baseball attract older audiences that are close to or over the age of 50.
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