LA SENZA PATROLS TORONTO STREETS
By Adnews Staff
Montreal-based lingerie retailer La Senza, in collaboration with Toronto radio station 97.3 EZ Rock, began a promotional project called the La Senza Bra Patrol yesterday. The initiative is a series of public fashion shows which will take place at various high traffic locations in Toronto. The La Senza Bra Patrol consists of three women wearing the retailer's new Air Life bra. The radio station appears on location with the women to inform viewers where the patrol will show up next. The concept for the Bra Patrol, which continues today, was developed by La Senza's public relations firm, Toronto-based Strategic Objectives.
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