MCILROY & KING GO TO THE FAIR
By Adnews Staff
Toronto-based media consultancy McIlroy & King Communications has been hired by Toronto creative agency Zoggen to handling media planning and buying for the 2001 Royal Agricultural Winter Fair. Zoggen won the fair's account in late May. According to John Belbeck, senior creative director of the agency, Zoggen was looking for a small, experienced shop that would provide a high level of service to handle the media portion of the account. The Royal Agricultural Winter Fair takes place from November 2 to 11 at the National Trade Centre at the Canadian National Exhibition in Toronto. Advertising creative, media relations, design of the fair's marketing communications materials and production of any on-site events are being handled by Zoggen.