AGF PROMOTES MONTREAL FILM FESTIVAL
By Adnews Staff
AGF Group of Funds has launched a mobile billboard campaign in Montreal in support of the Montreal International Film Festival. The billboard's creative shows a film reel with a stock market ticker tape and reads "More drama than a day on the Nasdaq." The campaign will tour the city as well as the festival venues and theatres until September 3, at which point it will move to Toronto. AGF, which is also sponsoring the Toronto, Vancouver and Calgary International Film Festivals, will run the campaign in each of the four cities in conjunction with the festivals. In Toronto the campaign will run from September 6 to 15, in Calgary from September 25 to 30 and in Vancouver from September 27 to October 12. The mobile billboard campaign, through Motomedia Advertising of Woodbridge, ON, is being accompanied by transit shelter ads. Advertising for AGF is done by TBWAChiatDay of Toronto.