BAYER PLAYS GOOD FOOD GAME IN PROMOTION
By Adnews Staff
A new promotion from Bayer Inc. of Toronto begins this week, targeting parents of children four to nine years of age. The promotion offers a free computer game, available online or through a mail-in offer, with the purchase of Bayer's Flintstones Multiple Vitamins. "The Good Food Game" is designed to explain the basics of nutrition through a virtual field trip to a farm. Four applications teach children about Canada Food Guidelines' four major food groups. "The Good Food Game" also uses animation and games to show how food is produced. The game can be downloaded from <http://www.flintstonesvitamins.ca> using passwords found inside specially marked packages of Flintstones Multiple Vitamins. A customer can also receive the game on CD-ROM by mailing in a proof of purchase. The game was created by Commix Communications of Toronto, a packaged goods marketing firm. The promotion is in conjunction with the back-to-school season. In-store materials and displays and online support, also created by Commix, are backing the promotion, which will run until mid-December at various Canadian retailers Canada. Public relations are being handled by Weber Shandwick.