FIDELITY PLACES ACCOUNT AT ZIG
By Adnews Staff
Fidelity Investments Canada Ltd. has awarded its $9 million consumer creative account to Zig on a "project by project basis," according to a report in the National Post. Fidelity has also appointed riddochdickinson to handle trade advertising on a project basis. According to the paper, Fidelity parted with its former agency, Publicis, after Publicis added CIBC to its client roster in April 2000. Fidelty's agency roster also includes Media Experts, which began handling Fidelity's media account in June when the company switched from Carat Cairns, the report said.
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