PARALLEL STRATEGIES TAKES GREYHOUND
By Adnews Staff
Parallel Strategies has been hired to do advertising and public relations for Calgary-based Greyhound Canada Transportation's passenger business. Parallel won the business over three unidentified agencies. "We are confident that Parallel will successfully communicate our commitment to reposition Greyhound in the marketplace as a low-cost transportation service provider that offers fares which are significantly less than airfares on the same routes," said Cheryl Heilman, director of national marketing for Greyhound Canada Transportation. The firm's public relations arm will also attempt to bring a higher level of awareness to Greyhound's scholarship program, called Travel is Education Too. Parallel operates offices in Calgary, Vancouver and Whitehorse. The marketing and communications firm provides advertising, design, Internet, public and media relations services.